Question 1

Why should I study digital marketing?

Accepted Answer

A digital marketing course gives you the skills you need to navigate the ever-evolving online landscape. You'll learn how to reach global audiences, build brand recognition, and drive business growth through data-driven strategies.

It's a high demand and fast-paced field with endless opportunities for creativity. And when you study digital marketing online, you’re setting yourself up for flexible learning.

Question 2

Which digital marketing course should I choose?

Accepted Answer

The right digital marketing course depends on your goals, whether you're looking to specialise in an area like SEO, social media, or content marketing.

Here are some things to consider when trying to decide which digital marketing course to study:

Choose this course...	If you want to...
A short course or single subject	upskill in a particular area only, like marketing analytics or brand management.
A bachelor degree	learn about all aspects of digital marketing and establish your career.
A graduate certificate	gain foundational skills or hone a particular area in a 6-month timeframe.
A graduate diploma	gain more in-depth knowledge for a career change or to take on more senior responsibilities in the workplace.
A masters degree	prepare for a leadership role or become a specialist in your field.

Still not sure? Ask us for advice, or explore other courses aligned with digital marketing, like writing, communications, or business analysis.

Question 3

What will I learn in a digital marketing course?

Accepted Answer

In a digital marketing course, you’ll learn key concepts such as SEO, content marketing, social media strategies, email marketing, and paid advertising. You’ll also gain practical skills in analytics, campaign management, and audience targeting. By the end, you’ll be equipped to design and implement successful marketing campaigns across various online platforms.

Question 4

What are the entry requirements for digital marketing?

Accepted Answer

It varies depending on the course, so check the details before you enrol. Short courses and single subjects generally don’t have any entry requirements and are open to everyone, while most undergraduate digital marketing courses require you to have a certain ATAR or evidence of work experience in the industry. Postgraduate courses will require you to have a previous qualification or experience.

We may be able to help you find a pathway into your preferred course through open-entry subjects, which anyone can study. Chat with us to find out more.

Question 5

What career opportunities can I explore after studying digital marketing?

Accepted Answer

When you study digital marketing online, you graduate with the same skills and expertise as someone who studied on campus. Your degree can be applied to a wide range of careers, such as:

Social media manager
SEO specialist
Content marketer
Content strategist
Digital marketing analyst
Email marketing coordinator

The skills you gain in digital marketing are in high demand across industries, giving you the flexibility to work in agencies, tech companies, e-commerce businesses, and more.

Question 6

Is digital marketing hard to study?

Accepted Answer

All study requires a certain level of motivation and dedication. You’ve got to really want to get to the finish line—no matter what you study.

In saying that, digital marketing may come easier to those who have a passion for communication, creativity and feel comfortable with numbers. Consider taking a short course to see whether the field is right for you.

Question 7

How do I enrol?

Accepted Answer

Here at Open Universities Australia, we make enrolling online as straightforward as possible. To get started, find the course for you by browsing the options on this page. You can also compare different qualifications using our handy comparison tool, or request help from one of our student advisors.

When you’ve made your choice, click ‘Apply now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.

Your university will get in touch with you via email to confirm whether or not your application has been successful.

Please note that enquiries and applications for some courses are handled directly by the university. If this is the case, it will be indicated on the course listing page.

For more information about enrolment, read our online self-service enrolling instructions. If you get stuck at any time, contact us and we’ll talk you through it.

Digital marketing courses

Introduction to Digital marketing